In the world of fine watchmaking, few launches stir as much excitement as a brand-new collection from Rolex. At Watches & Wonders 2025, the famed Swiss watchmaker took the stage not just to unveil another model, but to debut a bold new era in design and horology — the Rolex Land-Dweller. This fresh chapter in Rolex’s story fuses legacy with innovation, crafting not just a watch but a landmark in modern timekeeping. Here’s a sweeping look at the key elements that make the Land-Dweller a timepiece worthy of legend.

• Official Launch: With the press of a button and the glint of metal under stage lights, Rolex revealed the Land-Dweller, its first all-new collection in over a decade. Presented with a sleek integrated bracelet, the watch signals Rolex's confident stride into contemporary haute horlogerie.
• Technical Breakthrough: Powering this marvel is the all-new Caliber 7135, unveiled like a treasure beneath sapphire glass. Inside beats the Dynapulse escapement, crafted in silicon and protected by an astonishing 18 patents — a high-frequency engine that achieves near-mythic accuracy.
• Design Heritage: Echoes of the iconic 1970s Oysterquartz reverberate through the Land-Dweller’s sharp lines and modern build. Its honeycomb dial and integrated design come in 36mm and 40mm cases, available in precious metals, harmonizing nostalgia with modern elegance.
• Market Positioning: Poised between the familiar territory of the Datejust and the opulence of the Day-Date, the Land-Dweller enters as Rolex’s sport-chic flagship. Pricing starts at $14,900 for the steel models, with platinum gem-set versions pushing well past $186,000.
• Availability: Though the Land-Dweller has already graced the displays of authorized Rolex retailers, its desirability means allocations will be tight. Early owners can admire the new open caseback — a rare glimpse into the engine room of Rolex excellence.